My mission was to create a campaign that facilitated prize draw entries for customers that had purchased from the Star Wars™ collection both online and in stores. This involved generating promotional collateral for digital and offline channels.

I was also tasked to created visuals for a green-screen photo booth and two Snapchat geofilters to be enjoyed by guests on the night.

CREATING A CAMPAIGN

We created a Galactic Code card for staff to hand out to shoppers at the till point and an email containing the code for those that had purchased online. In addition we created a flyer promoting the competition as well as social and email content.

For the event we launched two snapchat geofilters allowing users to choose the dark side or light side and also all the wrap around graphics for a green-screen photo booth and sharing station.

100 lucky galactic fans won entry to the exclusive Rogue One launch event at Uniqlo's flagship 311 store